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Needles//Pins

 

Super Furry Animals Grow, Change and Rediscover

Is it possible for a band to sell out by being more like themselves?
Christopher Earl

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Recently, Super Furry Animals have been accused of reaching some sort of pinnacle with their latest release, Love Kraft, by apparently making an album that is “more like SFA” than the others…though it is difficult to understand what that means, exactly.  Since no two of SFA’s seven albums are much alike, it’s hard to imagine what a true SFA sound is.

I talked to Super Furry Animal guitarist and vocalist, Hue “Bunf” Bunford, from Toronto a few days after the beginning in Montreal of the latest SFA North American tour, and took the opportunity to discuss the creation of Love Kraft and its place in the SFA canon.

Super Furry Animals formed in Cardiff, Wales in 1993. Their first release was the 1995 EP Llanfairpwllgwyngyllgogerychwyndrobwllantysiliogogogochynygofod, recorded entirely in Welsh.  Their second EP “Moog Droog” contained the English song, “God! Show Me Magic” that earned them a great deal of attention in Britain.  Before I talked to Bunf about Love Kraft specifically, I wanted to know about SFA’s transition from a  band working in Welsh to one working in English. In particular, I wanted to know why they decided to do something that could be considered “selling out.”

Super Furry Animals
Super Furry Animals
At the time, SFA felt there was an opportunity to “shake things up a bit” since “bands were really shit in England.” The change to a more widely understood language also served as a “kick in the ass” encouraging SFA to quit complaining about their limited audience and get in on a sizable scene.  Though there is an historical friction between Wales and England, Bunf says that SFA’s transition from Welsh to English was really not a big deal and didn’t seem to harm their reputation, the complaints of a few younger fans notwithstanding. After all, writing songs in English was not an attempt to shed Welsh roots. “We were proud of Wales and didn’t try to hide it,” Bunf said. The nature of the new website created for Love Kraft is proof of that pride; the user can choose between English or Cymraeg (Welsh).

The transition has led to a successful string of albums earning them a growing international fan base. Despite the change, starting with 1996’s Fuzzy Logic, through the ever-popular Rings Around the World, gracefully past the splendid Phantom Power, to their latest offering, Love Kraft, they have been able to maintain a strong Welsh following.

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